Takara Belmont & Eikonic Academy Present

Look & Learn Shave Workshop

Join us for an intimate showcase and workshop focused on the shave experience, technique, and the work that happens behind the chair.

Event Overview

Led by Alan Beak and Martin Truong, this session brings together precision technique, real business insight, and operational thinking. Designed for barbers who want to elevate their services, the class focuses on how to approach the shave with intention so it becomes consistent, repeatable, and valuable in a shop setting.

At the highest level of barbering, the shave is the craft. It is where control, skin knowledge, and experience come together to define the quality of your work.

From consultation to finish, you will see how each step is approached, how decisions are made, and how to deliver a shave that feels complete and refined. The goal is simple: better control, cleaner results, and a stronger client experience.

What You’ll Learn

• Preparation and skin understanding
• Technique and razor control
• Product application and finishing
• Environment, pace, and client comfort
• Setup, tools, and workflow

You will watch full demonstrations with detailed breakdowns, focusing on how each step connects. The goal is to build a service that can be applied consistently in your day-to-day work.

Why It Matters

The shave is one of the most underutilized services in barbering today.

As the industry shifts toward wellness, care, and reset experiences, the shave becomes more than a service. It becomes something clients value, return for, and are willing to pay more for.

The best barbers do not just perform the shave. They design the experience.

When the service is structured and intentional, it leads to stronger retention, higher ticket services, and a clear point of difference in the market.

Tools play a role here as well. Precision, control, and comfort are influenced by how your tools perform and how they work with your technique.

This session is built to help you refine your process, understand the full shave experience, and create a service that is both elevated and practical.

Who This Is For

• Barbers looking to refine and elevate their services
• Professionals interested in building premium shave offerings
• Students developing confidence with technique and control
• Shop owners looking to increase service value and client retention

About the Artists

Alan Beak

Co-founder of RUGER Barber, Alan Beak is known for his precision and structured approach to modern barbering. As a Mizutani Project Artistic Member (PAM), he is part of a global group of artists contributing to the development of tools and technique at the highest level of the industry. His work focuses on discipline, detail, and delivering consistent results behind the chair.

Martin Truong

Martin Truong is a co-founder of Eikonic Academy and leads the development of training systems, curriculum, and operational frameworks across the business. His work focuses on building structured education that translates directly to real shop environments.

With a background in both barbering and business development, he connects technical skill with workflow, consistency, and service design—helping professionals build elevated services and barbershop environments that are repeatable and sustainable day to day.

About Takara Belmont

Takara Belmont is a global leader in professional salon and spa equipment, known for setting the standard in design, functionality, and client experience.

Their environments are built around precision, comfort, and workflow—supporting professionals in delivering consistent, high-level services.

About Eikonic Academy

Eikonic Academy is an award-winning hair and barbering college in Ontario, Canada, recognized for its high standards, practical training, and industry leadership.

The academy focuses on developing not just skilled professionals, but leaders who understand craft, business, and client experience.

Through partnerships with global brands such as Takara Belmont, Eikonic connects students and professionals to international standards and modern service approaches.

Event Details

Location: Eikonic Academy
City: Toronto, Canada
Date: Monday June 29 2026
Format: Look & Learn