Luxurious European Head Spa Workshop

Focus Areas:

• Client Experience
• Scalp Care
• Hair Care
• Starting a Head Spa Business

Course Overview

This course delivers a luxurious head spa experience centered on client care, scalp and hair health. Participants will learn essential elements of setting up a head spa business, including personalized client consultations, advanced shampoo techniques, and effective use of exfoliating and massage tools. The course includes a bonus business component covering insider financial management and business planning strategies.

Day 1: HeadSpa Setup

Topics Covered:

• Overview of European Scalp Facial
  • How the European Head Spa differs from other scalp and hair treatments
• Scalp and Head Mapping
  • Key areas of the scalp and head
• Scalp Conditions Analysis and Brushing Techniques
  • Analyzing different scalp conditions
  • Analyzing different hair conditions
  • Effective brushing techniques for scalp health and practice
  • Recommending the right products for scalp and hair
• Client Consultation and Personalization
  • Key strategies for effective client consultation in a head spa setting
  • Personalizing treatments based on different scalp and hair conditions
• Massage and Shampoo Techniques
  • Fundamental head massage techniques used in European Head Spa
  • Advanced shampooing techniques
  • Effective use of exfoliating brushes, facial brushes, electric massagers, pressure aids, and tools
• Partner Pairings

Bonus Business Component:

• Insider Financial Management
  • Startup costs and budgeting
  • Pricing strategies
  • Funding options: training grants, loans, equipment leasing

Day 2: HeadSpa Shampoo Skills, Hair Handling, and Blowout Finishing

Topics Covered:

• Review and Recap
• Designing a Luxury Client Experience
  • Designing a holistic treatment experience
  • Elements that make up a holistic head spa experience
  • Integrating sensory elements (like aroma, sound, and touch) into treatments
  • Choosing the right products for clients
• Role Playing
• Personalizing Treatment Plans
  • Creating tailored treatment plans
  • Factors to consider when personalizing treatments (e.g., scalp type, hair condition, client preferences)
• Upselling and Prebooking Strategies
  • Effective strategies for upselling services and products in a spa setting
  • Encouraging prebookings and client retention
• Head Spa Shampoo Skills Partner Pairings

Bonus Business Component:

• Business Planning and Earning Potential
  • Developing a unique selling proposition (USP)

Get to Know Your Instructor - Cathey Salerno

HeadSpa Success:

After pivoting her salon and launching the European Head Spa Experience, Cathey’s salon sold over 600 bookings within two months, thanks to her proven client acquisition and marketing program.

Industry Veteran:

With over 40 years of experience, Cathey is a well-respected salon owner and coach in the hair industry.

Bridal Specialist:

Cathey founded Picaso Studios and Cathey Salerno Bridal Education.

International Platform Educator:

She serves as a powerful and motivating educator for AG Kerastase and Goldwell.

Luxury Beauty Business Consultant:

She consults for luxury hotels worldwide, providing training for hotels to customize and specialize their beauty services for brides.

Mentor and Educator:

Cathey has trained numerous apprentices, helping them achieve successful careers in the beauty industry.

For more information or registration, contact Eikonic Academy at hello@eikonicacademy.com

Course location: Eikonic Academy, 3-720 Burnhamthorpe Road West, Mississauga, Ontario L5C 3G1, Canada